Logos are a key element of a brand design, providing a strong visual identity, representing an organisation's values, purpose and personality. A well-designed logo is not just a graphic - it's a strategic tool to help you stand out from the crowd and communicate your brand message.
Logo design process
01
Business overview
In order to create an appropriate and relevant logo that represents your business and attracts the right audience, the first step is for me to get to know you and build an in-depth understanding of your business, values and goals.
Following this I will collate the information into a design proposal, providing a timeline for the project and an outline of deliverables.
02
Initial designs
In this stage I will create an illustration or mark to support your logo, and prepare a number of initial logo designs to encompass your brand personality. Following a series of feedback and design amends, I'll prepare your final logo in a range of layouts and colours to allow you to see the logo in a variety of settings.
03
Delivery
The final logo design will be packaged in both RGB (digital) and CMYK (print) colours, as well as an AI and PNG format. Depending on the style of logo, additional variations will also include a colour version as well as black and white, and a horizontal and stacked style.