"Marketing strategy will impact every piece of your business, and it should be tied to every piece of your business"
Dan Zarrella, HubSpot
Creating a strategy-led marketing plan
Organisational objectives
Understanding your organisation's purpose, values and goals are essential for shaping a succesful and relevant marketing strategy
Key personas
Creating personas helps to segment your audience, identifying the different messaging and marketing needs of your market
Marketing strategy
Outlining the specific steps to address organisational goals, reach target audiences and work towards achieving your marketing initiatives for the year
SWOT analysis
An analysis of your strengths, weaknesses, opportunities and threats can provide an all-round view of where your business currently stands
Strategic goals
Identifying strategic goals guided by your organisational objectives, brand values and key findings from the SWOT analysis
Budget
A breakdown of expected costs to ensure the marketing plan and objectives are met
Your stakeholders
Listing and categorising all your business stakeholders, internally and externally, to understand the audience and market to focus on
Marketing initiatives
Establishing a number of marketing initiatives, directly linked to each strategic goal, with clear metrics to measure success